OKCOOL

A gift application with a twist! As a number of you will know, we recently finished development on a facebook application for Fat Face, the rather funky clothing and outdoor clobber company.

When you develop for a customer you have two factors that help keep things on track. Time, and budget. More often than not, your customer wants it done yesterday, for as little as possible. That’s the nature of business. We thrive on maximizing our customers’ investments by ensuring they use technology appropriately for their requirements. This means we often strip out parts of a project if we feel they’re not adding to the end result or can’t be delivered quickly enough. We also try to use existing technology wherever possible to speed things up. All of this leads to a quick turnaround on a project and happy customers that keep coming back.

As I’m watching telly I’m feeling very chilly; and it’s not even December yet!

Over the last four weeks, ok cool has been beavering away creating a virtual gift application for Fat Face They wanted something simple that extends their brand into facebook without costing the tens of thousands of pounds a sponsored group would cost.

Marketing agencies have finally awoken to the potential of digital marketing. For years they have ignored digital, mainly because they don’t understand it, it’s outside of their comfort zone, they need to invest in resource and they need to redevelop their approach. All scary stuff.

Internet Explorer is still broken and Outlook 2007 is using MS Word to render emails, which means that, whilst Outlook 2007 is not technically broken, the web standards that have been steadily seeping into email clients will be. This whole affair was aptedly described as effectively taking email design back 5 years by those respectable folks over at Campaign Monitor.

There’s a lot of work around in the web industry at the moment. Everyone I know in the industry will testify to this. This is making it very easy for freelancers to pick and choose the projects they work on. The work is plentiful and lucrative – why work for anyone in full time employment?

I’m not sure if this is what Mark meant when he suggested I should post something to Ok Cool, but I just had to link to this crank call made by a young Irish girl asking to knock her school down.

I’ve just discovered VectorMagic which lets you convert bitmaps into beautiful scalable vector images; and it does it online for free.