OKCOOL

Over the last four weeks, ok cool has been beavering away creating a virtual gift application for Fat Face They wanted something simple that extends their brand into facebook without costing the tens of thousands of pounds a sponsored group would cost.

We were very concerned with the “shit, not another application to install” syndrome, so we figured that like our MusicWall application the gift must be tangible in some way. This posed a bit of a problem to start with until we thought that it being christmas and all, some of the gifts could turn out to be the real physical version. So I can send you a virtual gift that you as my friend might actually be able to redeem against the real thing.

The promotion will last until December 16th, with at least two gifts a day becoming real for lucky facebook users.